CLASSIFIED ADVERTISING IS A PROVEN METHOD
Classified advertising has always been, and will continue to be the favorite method for Mail Order “Pros” to advertise. Almost all Mail Order Pros started with these tiny inexpensive ads since they represent the best cost effective way to reach millions of people.
TWO BASIC METHODS
Two basic methods are used with classified advertising. (1) Place an ad offering FREE literature, and then send your literature to all inquiries. A “free” offer will always out pull an ad that requests money, but your overall profits may be larger since you will generate more inquiries. This method is excellent when you are also collecting “Opportunity Seeker” names that you can rent. You should be able to generate fresh National leads for $.20 to $1 using this method. (2) Offer a report for $2 or $3 and then send out other offers with your orders. This eliminates the “Opportunity Seeker” who never buy anything, and your operation is much cleaner and void of “busy” work.
OVER 200 LISTED PUBLICATIONS
The following is a listing of over 200 magazines that offer classified advertising. The first group of magazines represent the mail-order “Pros” favorites, and they will always out pull other magazines for opportunity offers. The second group has been selected from thousands of other magazines (1) they offer classified advertising, and (2) they are the least expensive (Word Cost/Circulation ratio). Notice that the last column provides the Word Cost/Circulation ratio. That is, this ratio shows you how much it will cost you for each word for every 1,000 people who get the magazine. The lower this ratio is, the more cost effective it is. For example, if you were to advertise in the National Enquirer, it would cost $8.95 for each word, and it will cost you $.0023 for each 1,000 persons that get the National Enquirer. In this example, if you placed a 10 word ad, it will cost you $89.50, and it will be sent out to 3,500,000 people.
COST/CIRCULATION RATIOS
This may seem like an expensive ad, but the cost to get your 10 word ad to 1,000 people is only ($.0023 x 10) = $.023! That’s right – two cents!! For every 1,000 people! Therefore, learn to evaluate the circulation/cost ratio since this will tell you the relative cost that is important. As a further example, consider advertising in the “Hounds And Hunting” (#238). Here the cost for a word is only $.22. Good Deal? NO! In this case your Word Cost per 1,000 is $.0227. Therefore, your cost to place a 10 word ad per 1,000 people is ($.0227 x 10) = $.227! That’s over 10 times more expensive than the National Enquirer! However, if you were selling something for hunting, it might actually pull better than National Enquirer.
ASK FOR RATE CARD
Before you place an ad, write to the magazine and ask for their “Rate Card” for both classified ads and space advertising. You will normally receive a large package containing a sample publication, advertising rates, schedules and discounts offered for multiple insertions placed for sequential publication dates.
This Group of Publications Have Always Proven To Produce Excellent Results For Opportunity Offers:
# MAGAZINE NAME CIRCULATION
P.O. Box 21
Rouses Point, NY 12979-0021
P.O. Box 1510
Clearwater, FL 34617
P.O. Box 10178
Clearwater, FL 34617
P.O. Box 888281
Atlanta, GA 30356
Two Park Ave
New York, NY 10016-5695
100 E. Ohio Street, Suite 632
Chicago, IL 60611
Stauffer’s Magazine Group
1503 S.W. 42nd St.
Topeka, KS 66609-1265
Stauffer’s Magazine Group
1503 S.W. 42nd St.
Topeka, KS 66609-1265
2 Park Ave.
New York, NY 10016
224 West 57th Street
New York, NY 10019
700 West 47th St., Suite 310
Kansas City, MO 64112
2 Park Ave.
New York, Ny 10016
701 Lee St. #1000
Des Plaines, IL 60016
28 W. 23rd Street
New York, NY 10010
700 West 47th St., Suite 310
Kansas City, MO 64112
P.O. Box 1790
Peoria, IL 61656
11071 Ventura Blvd.
Studio City, CA 91604
5810 W. Oklahoma Ave.
Milwaukee, WI 53219
38 Commercial Wharf
Boston, MA 02110-3883
20 Fate 200,000 Monthly
Llewellyn Publications
Box 64383
St. Paul, MN 55164
1500 Broadway, Suite 600
New York, NY 10019
PO Box 570
Clearwater, FL 34617-0570
Premier Publishers
P.O. Box 330309
Fort Worth, TX 76163-0309
73 Spring Street #303
New York, NY 10012
P.O. Box 570
Clearwater, FL 34617-0570
130 Fifth Ave.
New York, NY 10011
P.O. Box 4785
Lincoln, NE 68504
This Group Represents More Good Magazines With Low Cost/Circulation Ratios
P.O. Box 256 Rt 9 West Blvd
Bennington, VT 05201
PO Box 520/Main Street
Dublin, NH 03444
1715 W. 38th St.
Chattanooga, TN 37409
2401 Beverly Blvd.
Los Angeles, CA 90057
P.O. Box 1050
Dubuque, IA 52001
PO Box 482
911 Vandermark Rd.
Sidney, OH 45365
470 Spring Park Place
Herndon, VA 22070
470 Spring Park Place
Herndon, VA 22070
Carsten’s Publications, Inc.
P.O. Box 700
Newton, NJ 07860
PO Box 57900
2401 Beverly Blvd.
Los Angeles, CA 90057-0900
1027 N. 7th St.
Milwaukee, WI 53233
700 East State St.
Iola, WI 54990
Dobbs Publishing Group, Inc.
3816 Industry Boulevard
Lakeland, FL 33811
PO Box 1055
Indianapolis, IN 46206
House of White Birches
306 East Parr Rd
Berne, IN 46711
Box 488 Station C
Buffalo, NY 14209
House of White Birches
306 East Parr Rd.
Berne, IN 46711
1700 Farnam St.
Omaha, NE 68102
4805 Alta Canyada Road
La Canada, CA 91011
P.O. Box 1790 – News Plaza
Peoria, IL 61656
33 Collegeview Road
Westerville, OH 43081
P.O. Box 407
Kewanee, Il 61443
News Plaza
PO Box 1790
Peoria, IL 61656
2401q Beverly Blvd.
Los Angeles, CA 90057
Publisher’s Development
591 Camino de la Reina, Ste. 200
San Diego, CA 92108
488 Madison Ave.
New York, NY 10022
Trump Card Marketing
222 Cedar Lane
Teaneck, NJ 07666
230 W. Washington Sq.
Philadelphia, PA 19106-3599
1999 Shepard Rd.
St. Paul, MN 55116
1027 N. 7th St.
Milwaukee, WI 53233
1027 N. 7th St.
Milwaukee, WI 53233
House of White Birches
306 East Parr Rd.
Berne, IN 46711
2950-A7 Airway Ave.
Costa Mesa, CA 92626
Publishers Development
591 Camino de la Reina, Ste. 200
San Diego, CA 92108
2878 E. Main Street
Columbus, OH 43209
1729 H St., N.W.
Washington, DC 20006
823 United Nations Plaza
New York, NY 10017
225 Main Street
Newington, CT 06111
Carsten’s Publications, Inc.
P.O. Box 700
Newton, NJ 07860
15917 Strathern St.
Van Nuys, CA 91406
1100 Waterway Blvd.
Indianapolis, IN 46202
Locust at 17th
Des Moines, IA 50336
8490 Sunset Blvd.
Los Angeles, CA 90069
2101 Wood St.
Lansing, MI 48912
1560 Sherman Ave.
Evanston, IL 60201
1515 Broadway
New York, NY 10036
33 E. Minor St.
Emmanus, PA 18098
50 Music Square West, 6th Floor
Nashville, TN 37203-3246
5301 South 76th Street
Greendale, WI 53129-0500
8490 Sunset Blvd
Los Angeles, CA 90069
P.O. Box 693
Boulder, CO 80306
306 East Parr Rd
Berne, IN 46711
656 Quince Orchard Rd.
Gaithersburg, MD 20878
200 Noll Plaza
Huntington, IN 46750
306 East Parr Road
Berne, IN 46711
700 West 47th. St., Suite 310
Kansas City, MO 64112
Gault Publications
P.O. Box 10
Boody, IL 62514
One Glamore Court
Smithtown, NY 11787
101 Prorodeo Dr.
Colorado Springs, CO 80919
Trump Card Marketing
222 Cedar Lane
Teaneck, NJ 07666
8490 Sunset Blvd.
Los Angeles, CA 90063
825 Seventh Ave.
New York, NY 10019
8291 Clough Pike
Cincinnati, OH 45244
P.O. Box 397
Barrington, IL 60011
P.O. Box 584
Lake Forest, IL 60045
Yankee Publishing, Inc.
4850 Gaidrew Road
Alpharetta, GA 30201
P.O. Box 608
79 Chestnut Street
Ridgewood, NJ 07451-0608
150 E. 35 Street
New York, NY 10016
P.O. Box 12830
Wichita, KS 67277
P.O. Box 80937
San Diego, CA 92138
28210 Dorothy Dr.
Agoura Hills, CA 91301
902 Broadway
New York, NY 10010
Trump Card Marketing
222 Cedar Lane
Teaneck, NJ 07666
5300 City Plex Tower
Jenks, OK 74037-5300
900 Fredrick Street
Cumberland, MD 21502
House of White Birches
306 East Parr Road
Berne, IN 46711
PO Box F
Titusville, FL 32781
825 7th Ave.
New York, NY 10019
1515 Broadway
New York, NY 10036
33 Pratt St.
Essex, CT 06426
8490 Sunset Blvd.
Los Angeles, CA 90069
245 Park Ave.
New York, NY 10167
33 E. Minor St.
Emmaus, PA 18048
One Bell Rd.
Montgomery, AL 36117
P.O. Drw. 2
Tuscaloosa, AL 35402
P.O. Box 22085
Chattanooga, TN 37422
One Harrison St.
San Francisco, CA 94105
P.O. Box 337
Iola, WI 54945
House of White Birches
306 East Parr Road
Berne, IN 46711
P.O. Box 701
Providence, RI 02401
1515 Broadway
New York, NY 10036
200-West Superior, #400
Chicago, IL 60610
321 New Albany Rd.
Moorestown, NJ 08057
460 W. 34th St
New York, NY 10001
319 Barry Ave. Suite 101
Wayzata, MN 55391
2701 I-40 East P.O. Box 200
Amarillo, TX 79168
306 East Parr Rd.
Berne, IN 46711
870 Pomton Ave.
Cedar Grove, NJ 07009
2120 28th St.
Sacramento, CA 95818
2120 28th St.
Sacramento, CA 95818
3636 Woodview Trace
Indianapolis, IN 46268
1234 Summer St.
Stamford, CT 06905
76 N. Broadway
Hicksville, NY 11801
100 First Ave
Charlestown, MA 02129
426 S. Fifth Ave.
Minneapolis, MN 55448
29 W. 38th St.
New York, NY 10018
P.O. Box 728
Middlefield, OH 44062
P.O. Box 6128
Glendale, CA 91205
33 E. Minor St.
Emmaus, PA 18049
P.O. Box 89309
San Diego, CA 92318
7 Ware St.
Cambridge, MA 02138
25025 I-45 North, Suite 390
Spring, TX 77380
20700 Belshaw Ave.
Carson, CA 90746
P.O. Box 404
Bala Cynwyd, PA 19004
15375 S.E. 30th Place
Bellevue, WA 98007
186 Lincoln St.
Boston, MA 02111
111 Shore Dr.
Burr Ridge, IL 60521
380 Madison Ave.
New York, NY 10017
P.O. Box 17915
Montgomery, AL 36141
445 Merrimac Dr.
Port Orange, FL 32019
3850 N. Nevada Ave.
Colorado Springs, CO 80933
1115 Broadway
New York, NY 10010
1633 Misson St.
San Francisco, CA 94103
Box 700
Newtown, NJ 07860
5520 Park Ave.
Trumbull, CT 06611
700 West 47th St., Suite 310
Kansas City, MO 64112
40 Overlook Dr.
Chappaqua, NY 10514
1633 Westwood Blvd., Ste 110
Los Angeles, CA 90024
990 Grove St.
Evanston, IL 60201
1516 Fifth St.
Berkeley, CA 94710
P.O. Box 5196
Harrisburg, PA 17110
P.O. Box 78
Brooklyn, ME 04616
P.O. Box 31664
Raleigh, NC 27622
Box 400
Bennington, VT 05201
809 S. Orlando Ave., Ste H
Winter Park, FL 32789
10600 Sepulveda Blvd.
Mission Hills, CA 91345
P.O. Box 2107
Stillwater, OK 74076
8055 13th St., Suite 301
Silver Springs, MD 20910
990 Grove St.
Evanston, IL 60201
Trump Card Marketing
222 Cedar Lane
Teaneck, NJ 07666
P.O. Box 3146
Kirkland, WA 98083
72 5th Ave
New York, NY 10011
3 Park Ave.
New York, NY 10016
19363 James Couzens Hwy.
Detroit, MI 48235
224 W. 57th St.
New York, NY 10019
P.O. Box 28571
Atlants, GA 30328
3 West 18th St.
New York, NY 10011
155 Avenue of the Americas
New York, NY 10013
6001 Topanga Canyon Rd.
Woodland Hills, CA 91367
P.O. Box 2028
Carson City, NV 89702
1507 Dana Ave.
Cincinnati,OH 45207
1515 Broadway
New York, NY 10036
20 Park Plaza, Suite 1220
Boston, MA 02116
342 Western Ave.
Brighton, MA 02135
P.O. Box 100
Somerdale, NJ 08083
29 North Wacker Dr.
Chicago, IL 60606
1701 N. Ft. Meyer Dr.
Arlington, VA 22209
809 South Orlando Ave.
Winter Park, FL 32789
P.O. Box 2107
Stillwater, OK 74076
6745 Adobe Rd.
29 Palms, CA 92277
8490 Sunset Blvd.
Los Angeles, CA 90069
P.O. Box 355
Newtown, CT 06470
69th & Seventh Ave.
Brooklyn, NY 11217
319 Barry Ave.S., Suite 101
Wayzata, MN 55391
P.O. Box 937
Bixby, OK 74008
2201 Cherry Ave.
Long Beach, CA 90806
1515 Broadway
New York, NY 10036
250 E. 57th St.
New York, NY 10107
New York, NY 10022
51 Madison Ave.
New York, NY 10010
House of White Birches
306 East Parr Rd.
Berne, IN 46711
1515 Broadway
New York, NY 10036
214 Massachusetts Ave. N.E.
Washington, DC 20002
422 1st St. S.E.
Waashington, DC 20037
1775 Broadway
New York, NY 10019
11027 North Seventh St.
Milwaukee, WI 53233
Trump Card Marketing
222 Cedar Lane
Teaneck, NJ 07666
Trump Card Marketing
222 Cedar Lane
Teaneck, NJ 07666
214 Lewis Wharf
Boston, MA 02110
20700 Belshaw Ave.
Carson, CA 90746
15 Park Row
New York, NY 10038
10600 Sepulveda Blvd.
Mission Hills, CA 91345
P.O. Box 355/63 S. Main St.
Newtown, CT 06470
2732 West 43rd St.
Minneapolis, MN 55410
2054 University Ave.
Berkley, CA 94704
Gum Tree Corner
Unionville, PA 19375
10600 Sepulveda Blvd.
Mission Hills, CA 91345
Box 372
Bradford, PA 16701
1515 Broadway
New York, NY 10036
Trump Card Marketing
222 Cedar Lane
Teaneck, NJ 07666
9021 Melrose Ave.
Los Angeles, CA 90069
170 5th Ave.
New York, NY 10010
1901 Bell Ave., Suite 4
Des Moines, IA 50315
3301 Healy Dr. S.W.
Winston-Salem, NC 27103
222 The Magazine Antiques 60,578 Monthly
980 Madison Ave.
New York, NY 10021
360 S. Hope Ave., Suite C.
Santa Barbara, CA 93105
P.O. Box 29
Sidney, OH 45365
PO Box 570
Clearwater, FL 34617-9862
Dobbs Publishing Group, Inc.
3816 Industry Boulevard
Lakeland, FL 33811
Dobbs Publishing Group, Inc.
3816 Industry Boulevard
Lakeland, FL 33811
Dobbs Publishing Group, Inc.
3816 Industry Boulevard
Lakeland, FL 33811
Dobbs Publishing Group, Inc.
3816 Industry Boulevard
Lakeland, FL 33811
DISCLAIMER: The publishing business is a fickle one and magazines come and go rapidly. Please check the list of references against the current year issue of Witer’s Market (available in any library or bookstore).